JIMS, the Johannesburg International Motor Show, was held in early November 2008, and hosted some of the world’s leading motor manufacturers. The benefits and success of JIMS was identified by Doctor Johan van Zyl, president of the National Association of Automobile Manufacturers of South Africa (NAAMSA) and president and CEO of Toyota South Africa, said “JIMS is showing a level of maturity which suggests it is now very much part of the motoring landscape.

It is definitely the automotive industry’s crown jewel, and while the cost of financing, creating and manning a stand could be considered a luxury in the current climate, it is essential that the show is in keeping with its international status.” It also encouraged growth in the local vehicle manufacturing industry, highlighted career opportunities and predicted the future of what to expect on our, and the world’s, roads.